THE STORY BEHIND OUR REBRAND

We are thrilled to unveil a significant transformation—our rebranding initiative. This decision didn't come lightly. It's the culmination of introspection, market analysis, and a profound commitment to our vision. We're excited to share the journey that led us here and the aspirations that drive us forward.

As we look back on our company's journey, we are immensely proud of the milestones we've achieved, the challenges we've conquered, and the relationships we've nurtured. Our previous branding served us well, however, as we evolve, we recognize the need for our visual identity and messaging to evolve alongside us.

Embracing change.

Change is not merely about aesthetics; it's a reflection of our commitment to growth and innovation. It’s a strategic pivot to realign with our purpose. We are creators of connections, weaving together people, cultures, and environments in harmonious unity. We are L2 Studios—designing experiences, creating connections, and igniting the human spirit.

Defining our new brand.

Regal, timeless, sophisticated. The narrow, elongated typographic style exudes a refined, regal presence and a sense of understated sophistication, symbolizing our enduring stability and longevity. For over three decades, we've weathered the storms and celebrated the triumphs, always remaining steadfast in our commitment to design excellence.

Minimalist by design. Our brand colors are minimalist by design, reflecting raw materials — graphite, slate, iron, wood, and concrete. While in stark contrast, color plays a huge part in the stories our work tells. Neutralizing our color palette provides a distinct aesthetic with an air of clarity, credibility, and objectivity. This simple and uncluttered look serves as a backdrop, so our work—what people want to see—can stand out.

Collaboration. The intertwining “L” and “2” embody our core value to “succeed together.” Our commitment to a collaborative and inclusive environment, where each member contributes their unique strengths, extends beyond our team to include our clients, partners, and the communities we serve. We recognize that true success is a shared endeavor, built on mutual respect, open communication, and a dedication to achieving common goals.

Connections. The delicate line that runs through our logo is more than just a visual element; it is a powerful symbol of connection and continuity. Lines, perhaps the most common element in nature, echo the intricate connections woven throughout our existence. They delineate horizons, contour landscapes, trace the delicate veins of leaves. Lines are indicative of age mirroring the fluidity of life itself, shaping our experiences and defining our journeys. Just as in nature, lines are a fundamental element of design.

As designers, lines are our palette, our medium through which we convey narratives and evoke emotions. They bridge the gap between the tangible and the intangible, inviting us to journey beyond the confines of our reality and into the realms of imagination and possibility. With each stroke, we craft narratives that resonate, guiding the eye through spaces and narratives that transcend mere aesthetics. Lines become the conduits through which our stories unfold.

Ultimately, it is through the language of lines that we forge connections, create experiences, and weave the tapestry of the built environment. They are the threads that bind us to the world around us, reminding us of the intricate beauty that lies within every moment, every encounter, and every experience.

Looking ahead.

As we embark on this exciting new chapter, we're filled with enthusiasm for the journey ahead. Our rebranding isn't just a milestone; it's a springboard for future endeavors, a testament to our unwavering commitment to design excellence, and a reaffirmation of our dedication to serving our clients better.

Thank you for your continued support.

The L2 Studios Team